Hella Fruiti Hyper femme Baddies - Creative Direction / Photography /Producer

Discover my latest creation on My Site 2: Hella Fruiti. To commemorate my birthday, I designed a collection of LGBT flag inspired bikinis with custom prints, developing two distinct storyboards and concepts. I meticulously selected models, managed the catering, scouted the location, secured props, and collaborated with two professional photographers to capture this vision. This album represents a synthesis of my photography and the expertise of two other artists to bring this project to fruition. This album highlights a vibrant blend of creativity and artistry. Explore the inspiring world of Hella Fruiti.

The story - Picky bits, tinnies and tanning with the girls. Rollers in and preparing to go out-out later. This photoshoot focuses on the sacred time of women indulging in the luxury they can afford. A celebration of femininity, community and the support women give each other. It is inspired by the Northern English working class women I grew up with. Curlers in hair, tanning in the back garden, and drinking with the sound of the radio in the background. A quintessential British experience. Martin Parr is one of my huge inspirations.